Deco Fashion was founded in 1998 by the Belgian couple Annemie and Gaby Decostere. They wanted to translate their years of experience in creating fashionable children’s shoes into their own collection. In collaboration with two Italian modelers, different labels, each with their own accent, were brought onto the Belgian market. Their labels Perché No?, Terre Bleue, Charlie and SevenOneSeven have been top sellers for years in general and specialized shoe stores.
In 2009 their daughter Eva Decostere joined the team and together they opened a second showroom in Ardooie (West-Vlaanderen), next to their showroom in Brussels. Eva also expanded the brand portfolio with the German children’s shoe brand Ricosta, the Portuguese ladies ‘collection Softwaves, the ‘made in Belgium’ label Ronny and the slippers from Bamanellos.